Learning outcomes: Acknowledge the understanding of components that lead to successful strategic planning. Severely reflect upon the marketing process which is used to communicate with stakeholders. Content of module Introduction to marketing planning, implementation and marketing-related
Learning Outcomes- LO1 What role does marketing play and how it is related to the other functions of the organisation. LO2 in what ways does organisation make use of the 7Ps of marketing mix so that overall objectives of the business can be achieved LO3 Produce a basic marketing plan First
This is an individual assessment so you are asked to go through with the “Preparation guidelines of the Coursework Document” before responding to this assessment. SCENARIO: You have been employed by a local business that wants to expand internationally but lacks international marketing
Learning Outcome Undertake simple research into new market area and present the research-informed Apply principles of marketing to a real-world case study. Assignment one is business plan report which is based on initial market research of your own business idea (2000 words). This report
Creation of a Marketing Plan PROJECT BRIEF Task Learning Outcomes Macro/micro analysis of a marketing environment LO1: explain the key theories, concept and models in marketing to escort the improvement and implementation of marketing strategies. A rival
Learning Outcome Conduct the simple research into a new market area and present the research-informed Use principles of marketing to a real-world case study what this business plan report required: Assignment one is the report based on business plan by conducting the initial market research